PROMOTION IDEAS FOR YOUR SPIRITUAL BUSINESS
By: Sharna O’Grady
Remember that small business promotion which includes your Spiritual Business, is the activity of informing, persuading and influencing the customers’ purchase decisions.
No business should rely on any one form of promotional activity for their success.
Areas to Consider worthy of using:
- Advertise in the classified advertising section of your community newspaper.
- Advertise on a shopping trolley, taxi or back of a truck.
- Approach your prospective customers over the phone (telemarketing).
- Touch base with your prospective customers through the mail or email.
- Approach your prospective customers in person.
- Be a guest speaker at seminars and deliver presentations on your area of expertise.
- Be a guest speaker on radio talk shows.
- Build and maintain a customer mailing and contact list on database software.
- Build your image with well-designed letterhead and business cards.
- Design a brochure that best explains the benefits of your services.
- Create a mail order campaign.
- Design a point of purchase display for your product.
- Implement a telemarketing campaign.
- Design an image building logo for your company.
- Create and distribute a quarterly newsletter or an industry update announcement.
- Design and distribute company calendars, mugs, pens, note pads, or other advertising specialities displaying your company name and logo.
- Design and distribute a free “how to do it” hand-outs related to your industry (e.g. Tips for Meditation).
- Hand Out buttons, decals and bumper stickers or balloons with your company name, logo or slogan.
- Design T-shirts displaying your company name and logo.
- Explore cross promotion with a non-competing company selling to your target market.
- Hire an advertising agency or public relations firm.
- Hold a promotional contest.
- Hold a informational seminar on your service, product or industry.
- Include promotional material with your invoices.
- Look for prospective customers at trade shows related to your industry.
- Canvas for prospective customers in associations related to your industry.
- Look for prospective customers at seminars related to your industry.
- Check for prospective customers in magazines and newspapers related to your industry.
- Package your brochure, price lists and letter in a folder for your customers.
- Place a sidewalk sign outside your store or office.
- Pin flyers on bulletin boards and put on car windshields.
- Place promotional notes on your envelopes, mailing labels.
- Put magnetic signs or paint logos on your company vehicle(s).
- Prepare a corporate video.
- Organise a list of product features and benefits to help you plan your advertising and promotional campaigns.
- Prepare proposals offering solutions to your customers’ needs
- Provide free samples of your product or service.
- Provide public tours of your operation.
- Sponsor a charity event.
- Hand outs at an amateur sports field.
- Hold an information stall at school events.
- Place small ads in school newsletters.
- Sponsor a cultural event through a community arts organisation
- Place FREE ads on Gumtree or eBay
- Run PAID ads on FaceBook
Remember at all times to carry your business cards, promo material and up to date flyers of your events.